NEW ERA

Essentials for the men's wardrobe, great classics and timeless clothing, trendy pieces, technical garments and sportswear, versatile volumes and silhouettes, the coolest streetwear and limited editions not to be missed. Discover our selection of men's clothing.

Founded in 1920 by Ehrhardt Koch, New Era is the company that has always been in charge of supplying the entire American baseball league with baseball caps. Today New Era hats are the favorite of artists, musicians and icons of pop culture and streetstyle.

Men streetwear clothing | Société Anonyme
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